On-Page · 4 min read
Building Better Internal Links
A few deliberate links with descriptive anchor text can clarify how your topics relate.
Internal links are one of the few ranking signals you fully control. They help visitors move through your site and show search engines which pages are most important.
Use descriptive anchor text
"Click here" tells nobody anything. Anchor text that describes the destination page helps both readers and search engines understand what they will find.
Link from strong pages
Pages that already attract traffic and links pass more value. Adding a relevant link from a popular article to a newer service page can help it get discovered faster.
Build hubs
A central hub page that links to related articles, and articles that link back, creates a clear topical structure that is easy to crawl and navigate.
