E-commerce · 5 min read
Category Pages That Actually Rank
Category pages often target the most valuable searches in a store. A little structure goes a long way.
Shoppers frequently search for a type of product rather than a specific item. That makes category pages some of the most valuable pages an online store has.
Add helpful introductory content
A short, useful introduction that helps shoppers choose gives the page context without pushing products below the fold.
Control filter URLs
Filters for size, colour and price can create thousands of near-duplicate URLs. Decide which combinations deserve their own indexable page and keep the rest out of the index.
Link to subcategories
Clear links to subcategories help shoppers narrow their search and help search engines understand your catalogue hierarchy.
